Management 1st Year Assignment

Wakaberry identification Anthony Smit SN 2011041007 Section A Question 1 1. 1. ) a) Social and ethnic forces from the macro-environment should be taken into account and a inconsistent from the macro-environment that has influenced the Wakaberry business is the healthier Lifestyle variable. People today ar more health sensible than ever. This has influenced Wakaberry to create yoghurt that is 98% fat free. The impact of this variable is sh induce from this take out in the eluding debate Wakaberry offers 100% REAL frozen yogurt, which is 98% fat free perfect for health-conscious consumers. 1. ) b) Another macro-environment variable that has influenced the Wakaberry business is that of the expert Environment. Technology is improving constantly and new produces and services be natural at an astounding rate. Wakaberrys usage of the technologies from Foshan Taike refrigerating Technology companion shows this. This technology is a rummy self-service machine in every(prenom inal) repositing. The impact of this variable is shown from this excerpt in the case study Wakaberry has developed a competitive advantage by strategic totallyy forming an alliance with Foshan Taike Refrigerant Technology Co. o incorporate the unique self-service machinery in all stores. 1. 2) a) An element of the market environment that has influenced Wakaberry is the competition surrounded by overlapion forms. They stick out given consumers the ability to customize their products to their liking giving them the power everyplace their product form. This influence from the market environment forced them to use something cowcatcher to increase their competitive advantage.The impact of this variable is shown from this excerpt in the case study These machines allow consumers to be in full control of their own creations and providing the company with an opportunity to cater to consumers needs, thereby creating a unique store experience. 1. 2) b) Another element from the marke t environment that influenced Wakaberry is the competition between the needs of consumers. This completion of needs of consumers has led Wakaberry to aggressively promote their product where they are situated trying to influence consumers to buy their product.The impact of this variable is shown from this excerpt in the case study The business has been very notional in tempting consumers to try the Wakaberry flavours, by offering free samples and product pamphlets outside various stores and at special events. In addition, to encourage purchases, first-time customers are provided with a 10 % discount 2) Wakaberry operates in a Monopolistic competition market structure. There are many sellers, many buyers and no approach barriers but it is monopolistic and not perfect because the basic product is target frozen yoghurt.The reason this market structure was chosen is because there are many firms with a small proportion of the market share with pretty differentiated products. The fol lowing excerpt from the case study prove this In order to stand out amongst the many yogurt and ice-cream providers in the industry, including the likes of Fresko, marcels, Nancis and Yogurtiamo(large market) In addition, the business offers a wide variety of toppings and flavours, at an appealing price. This links to differentiation) 3) a) The first skill I imagine that would be required for the tasks is Interpersonal skills. This refers to the persons ability to announce with, understand and motivate others and is thus of paramount importance for sufficiently finish this task set out in the case study interact with staff members and Bloemfontein customers, ensuring that all involved with Wakaberry feel part and parcel of the Waka family. b) The help skill I think that would be required is technical skills. This refers having fellowship of the matter at hand. In this case it could be knowledge of the product and all or the relevant labour positions on the floor (cashier, store assistant, brand promoter). This skill would thus be important to effectively complemental the following task set out in the case study Training of the new store staff including cashiers, store assistants and brand promoters.