Ban Advertising that Preys upon Children Essay Example | Topics and Well Written Essays - 2000 words

Ban publicise that Preys upon Children - Essay ExampleAn expert on marketing to children, professor James U. McNeal, stated that, Virtually every consumer-goods industry, from airlines to zinnia-seed sellers, targets kids. Parents and school administrators alike find it improbable to control such influences that bear upon the children.Ironically, some advertisers exploit the childrens weaknesses to make them want and eventually buy products. For instance, the President of the Shalek Agency, Nancy Shalek told the Los Angeles Times that Advertising at its best is making people feel that without their product, youre a loser. Kids are very sensitive to that. If you reassure them to buy something, they are resistant. But if you tell them that theyll be a dork if they dont, youve got their attention. You open up stirred up vulnerabilities and its very easy to do with kids be prepare theyre the most emotionally vulnerable. (Harris)Oliver James a psychologist stated in The sparing Time s that UK is filled with Affluneza-afflicted consumers ready for marketers to play on their ever-present desire to constantly compare themselves negatively with others. The Affluenza virus is say to be a form of sickness that is greatly caused by materialism. A result of this illness would be depression, anxiety, summation abuse, and personal disorder. Those who are afflicted by this virus watch more television, and are more probably to be dissatisfied with their lives than those who seldom watch. When asked to compare their lives with those they see on the television, they view themselves negatively and inferior compared to these characters. As an example, schoolchildren who compare their own performances in school to the best and brightest pupils they see on television. Without proper adult guidance, these children pass on develop inferiority that may affect their social skills.Another factor why corporations prey on our children is because of the fact the children can drudge , and Cheryl Idell knows a lot about nagging. She has written reports for major companies as read in such articles, The Art of Fine Nagging and Nag Factor. Idell said that nagging can cause frequent buying activities of childrens products such as clothing, toys, and video games or entirely affect the familys diet because of level(p) trips to fast-food restaurants. She explains further that there are two categories to where nagging falls into. There is persistent nagging, the fall-on-the-floor kind, and there is authoritative nagging, where a kid can talk about it. (Schoolman) Idell advises numerous corporations that getting kids to whine is break, even better when they can be given a specific reason to ask for the product. To most ways, it appears as if her assess is to make lives miserable since she rates the success of a product to how a child can nag and temptingly ask for it. Some of the most successful companies that belong to the top of this list are McDonalds, Burger King, OshKosh, Disney, and pizza Hut. (Western Initiative Media World Wide Web)There has been a huge shift in the way