McDonalds Essay -- essays research papers

McDonalds is the worlds leading food service retailer with more than 30,000 restaurants in 119 countries serving 47 million customers each day. It is one of the worlds most known brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in every rural they do business. McDonalds marketing strategy is having gracious people serving the right product with affordable prices. McDonaldss showcase their restaurants as clean, comfortable and welcoming, and reach promotions that resonate with key consumer groups. They want to stay in tune with customers lifestyle.Suzanne Drolet is manager of a McDonalds restaurant in a city with many seniors. To attract seniors to McDonaldss Suzanne has a $1.99 breakfast special every fourth Monday. This was a resounding success. Between 100-150 seniors were attracted initially by that monthly breakfast special for people aged 55 and older. Now that many seniors come for breakfast daily and surely revenue has increased. Most are gone forward the lunch crowds at 1130, however, some stay until at 3 p.m. McDonalds strengths are an established fast food restaurant with a friendly caring staff. Suzannes employees embrace that philosophy by being friendly and caring to the seniors. Another plus is the seniors are friendly and neat and someone that isnt a regular would perceive the place as a friendly place. Further they are neater than most customers and clean up their...